Beverages which typically contain a high concentration of caffeine and act as stimulants are called energy drinks. These drinks are perfect for making you instantly active both physically and mentally. In our fast paced modern life there are times when people feel completely down and out. A very long day at the office or a tiring college day – in such situations nothing can make you feel energised and refreshed than a good energy drink. These drinks usually contain sugar or artificial sweeteners and taste makers to enhance their taste and appeal to a broad consumer base.
Energy drinks are popular throughout the world, and different brands and companies dominate different domestic markets. However, some brands like Red Bull and Monster have an enormous global market and are big players in this business. Here are the top 10 best selling energy drinks of the world in 2018.
10. Amp (Price: $2.18)
The Amp is an American energy drink that was introduced in 2001 and is one of the tops selling energy drinks domestically. PepsiCo currently owns and produces this drink which is also available in Canada and the United Kingdom. Amp sponsors many multiple extreme sports and leading athletes including NASCAR drivers, top UFC athletes and has also become the official energy drink of the hugely popular World Extreme Cage fighting group.
9. Cobra (Price: $3.12)
Cobra energy drink has single handedly revolutionised the energy drink market in the Philippines and lead to several innovations over the past decade. In a country where energy drink was sold like some medicinal cough syrup, Cobra came in and conquered the market with its modern and fresh looking glass bottles that served up a fizzy and delicious drink. Undoubtedly the best-selling energy drink domestically, Cobra is now seeking to take foreign shores by storm and has introduced three new variants to appeal to a wide range of customers.
8. Sting (Price: $0.90)
Owned by PepsiCo International, this carbonated energy drink brand is famous in Southeast Asia. Originally introduced in 2002 in the small and mountainous nation Nepal, it has become a multinational corporation that posted over $261 million in sales last year. The drink is rich in B vitamins besides providing a stable dose of sugar, ginseng, caffeine, and taurine to the body. It is rumored that PepsiCo plans to release Sting energy drink in the Middle Eastern and African markets.
7. M-150 (Price: $1.11)
One of the few totally non-carbonated energy drinks on our list, M-150 is hugely popular in Thailand. It was introduced long ago in 1985; the sweet drink with a characteristic amber color is sold in small glass bottles. A Thai company called Osotspa Co. Ltd. Currently, manufactures and markets the drink. It seems M-150 is now decreasing in popularity since it has lost nearly 20 percent of the market share in the last four years.
6. Burn (Price: $0.61)
Although not popular in the United States, this energy drink brand owned by the Coca-Cola Company sells its products in over 80 countries globally. It is recognised for promoting talent in EDM music; the Burn energy drink is well known for its catchy slogan “Fuel your fire.” Like many of its competitors, Burn is also involved in sponsoring and promoting several extreme sports including parkour, surfing, and racing.
5. NOS (Price: $19.98 for the case of 24)
This brand ingeniously sells its product in a bottle that resembles a NOS cartridge used in racing cars and hence the name. Originating in the United States over a decade ago, NOS is produced by Monster Beverage, but all its trademarks belong to the company called Holley Performance. NOS uses high levels of taurine in its products besides caffeine and some drinks also contain L-Theanine, a compound found in green tea.
4. Lucozade (Price: $1.68)
Lucozade is one of the oldest businesses on our list, Lucozade started far back in 1927 after William Owen, an English chemist, wanted to create a source of quick energy for patients with common illnesses. The company has grown to become a multinational brand that produces a wide variety of energy drinks and sports drinks. Although manufactured in England, the company is currently owned by Suntory, a Japanese conglomerate. The company is a sponsor of the main sporting events and Sportster both in the UK and worldwide.
3. Rockstar (Price: $46 pack of 24)
Rockstar started out as an energy drink in 2001 in the American city of Las Vegas. Now it has become a global brand selling around twenty different flavors in over thirty countries and capturing a chunk of the domestic market in the United States. Often packaged in brightly colored drinks Rockstar energy drinks comes in carbonated, non-carbonated and RTD coffee variants and the brand even produces its brand of Rockstar energy chewing gum. Rockstar has often been criticised for high sugar and calorie content, so the brand now provides low-calorie drink too.
2. Monster (Price: $32.98 pack of 24)
The Hansen Natural Corporation introduced the Monster Energy drink in 2002 and since then it has gone on to become a cultural symbol of much more than just an energy drink. Often associated with events like BMX, Speedway, Snowboarding, Motocross and several other extreme sports, Monster Energy activate promotes some music bands from all over the globe. The brand is widely known for its logo featuring a bright green M (looking like a monster ripping through with its claws) on a black background.
1. Red Bull (Price: $40.35 pack of 24)
Undoubtedly the most popular energy drink in the world, Red Bull was created in 1987 and is sold by Red Bull GmbH, a company based in Austria. The brand uses a tall and slim can which is blue and silvered colored. It has become iconic in today’s generation with its trademark slogan “Red Bull gives you wings”. The brand owns multiple sports teams across the world and has top celebrity endorsements besides marketing itself through innovative and unique advertising. It also has a record label called Red Bull Records.
That concludes our list of the most popular and highest earning energy drinks brands on the planet today. These brands are outright leaders and deservedly so because they consistently produce drinks that taste better and make people feel energised instantly.