Women are the most self-conscious being in the world who always concentrates much on their appearances. Among these women, there are those that are so brand attentive as well. They want to be associated with a certain brand in all the products they use. Here is a list of the best selling makeup brands worldwide in 2018.
This is one of the most famous makeup brands in the world created by a 19-year-old entrepreneur. A guy who came up with this idea after noticing his sister applying coal dust mixed together with Vaseline. This brand has a collection of products for beauty ranging from eyeliners to hair care creams. They market eye shadows, foundation, facial treatments and lipsticks. Maybelline is a good quality brand that any quality woman should have in her grooming closet.
This is a world largest cosmetics company based in France. This company makes variety of products for the female ranging from hair products, skin products, nail products and perfumes. Its advertising slogan goes like “Because we are worth it” to create a stronger consumer involvement. Its products are available at its own brand boutique and other stores like travel retail, cosmetic stores etc therefore, it is readily available. It is one of the world’s largest cosmetics company.
Estee Lauder acquired this company in the year 2010. It mainly focuses on the production of lipsticks and eye products especially eye shadows. The brand gas very good products and it has been growing over time. This brand is a good one having good products that can never disappoint. With Lauder acquiring the company, the brand seems to have more coverage over the last year or so. The brand is still launching more products into the market. This brand’s products are widely used due to its popularity.
7. Cover Girl
This company was found in Maryland, United States of America by Noxzema Chemical Company that was later called Noxell. Procter and Gamble later acquired this company in 1989. This company used the advertising strategy of allowing actresses, singers and models to appear on the cover page of women’s magazines wearing their products. Cover girl make up provides a wide variety of products in the market at an affordable price. Many famous models have represented this brand over years.
MAC stands for Makeup Art Cosmetics and was founded in Toronto, Ontario, Canada with the headquarters in New York. MAC was founded in the year 1984 and by the year 2007 it had doubled the profit of what they had made a decade before. Initially, its products were intended for makeup professional use but are now being sold to consumers all over the world. MAC has been opening new stores all over the world making their products available worldwide. This brand has a wide range of products being foundation, Lipstick, mascara, primer, eye Shadow, eyelashes, powder, concealer, Face primer, Setting spray and highlighter. Mac is a highly known and recognized brand in the world today.
This subsidiary of Estee Lauder Companies was founded in 1968. It is known as a manufacturer of skincare, cosmetics, toiletries and fragrances. Their products are known to be less or no harm on skin and so they are highly recommended by dermatologists to their patients. Its medical products are good for complications related to redness, irritation, burning, among others. This is one of the best selling makeup brands in the world in 2018.
David H. McConnell in the United States of America founded it in 1886. It is a manufacturer and does direct selling of products. It is the fifth largest beauty Company and the second largest in direct selling. They have a variety of products from eyeliners, nail paints, eyeshades, and cleansing lotions among many others. This brand has about six million sales representatives who do door to door selling and other selling models like the use of brochures to market, etc. Their products are of the best quality and affordable at the same time.
This brand includes products for skin care, cosmetics, personal care and fragrance. Revlon is the largest and most popular brand in the world and takes part in sponsoring charity projects such as Revlon Run Walk, a project that was held to raise money and awareness of breast and ovarian cancer. Revlon still supports other cancer charities as well. Revlon is one of the few brands of quality that we have in the market today being one of the best selling makeup brands known.
This is a company that was founded in Sweden in 1967. Its products range includes hair, skin and personal care, fragrances, color cosmetics etc. Its products are gentle to the skin offering the best service to the users of the products. It also sells accessories and nutritional products either online or direct. Oriflame sells its products in over 60 countries internationally. Oriflame as a brand falls under our second best brand 2018 as it is a brand appreciated by many and its products quality can never be questioned.
This brand was started in 1909 and has been moving since then. It is a brand believed by many as one of the best bands in the world. It offers a wide variety of products from shoes, hand bags, fragrances etc. Majority of women loves this brand as it has created its big name in the industry. This brand offers the coolest cosmetics brand in today’s world of women. Chanel’s game has always been on top and widely loved by females all over the world. Chanel is a brand that a classy woman should consider having/using.
These are the most recommended and best selling makeup brands in 2018. It is best to choose a brand that will cause no harm to your skin, or any harm on where you use it on. Choosing the best or most preferred brand is the key. That is an advice to women.