In today’s world, the rum industry is one of the biggest industries, which has a huge impact on the world economy. The origin of rum date back to the early 1400s. Rum is a fermented and distilled alcoholic beverage made from sugarcane, and it is by-products with the help of the yeast, Saccharomyces cerevisiae. Presently, the Caribbean and Latin America are the two major rum producing regions of the world.
Rum is a depressant which reduces the brain activity and gives a partial feeling of satisfaction and comfort. Though rum has long-term side effects on the human health, it also has many medicinal properties if consumed in proper quantity and dosage. Today rum is sold all over the world, and the demand is increasing day by day. Here are the top 10 best selling rum brands of the world in 2017.
List of the world’s top 10 best selling rum brands in 2017
10. Bozkov Rum (Net Price Range: $7- $9)
It is the traditional distilled beverage of Czech. It is mainly produced from potatoes and sugar beets and contains an alcohol percentage of 52%. Bozkov Rum is also sold under other names like “Tuzemák” or “Tuzemský”. This brand started gaining the attention of the people since late 19th century and has recently crossed the million mark. It is one of the fastest growing wine brands in the world.
9. Cacique (Net Price Range: $17- $39)
The top selling rum brand of Venezuela. It came into the market in the year 1959. It is owned by one of the largest alcohol companies of the world, Diageo. Cacique rum is made from sugarcane and has an alcohol percentage of about 30%. The name “Cacique” has been aptly given as it refers to the “chief of the tribe” in Spanish signifying that this rum is of the chief and superior quality.
8. Appleton Estate (Net Price Range: $10- $21)
Appleton is a rum of Jamaican brand which originated around 1655. It emerged as the Rum Brand Champion 2016. Appleton Estate is mainly produced from molasses and has an alcohol percentage of about 40%. The brand initially belonged to the Dickinson family who sold it in the year 1845 to a few Jamaican families. Appleton Estate rums are 5 to 10 years old and are aged in oak barrels.
7. Old Port Rum (Net Price Range: $15- $26)
Another fast-growing rum brand which is about to touch the two million mark pretty soon. Old Port Rum is also known by the name “Old Monk” and has an alcohol content of around 42.8%. Old monk has a dark brown colored vanilla flavored taste. This brand came into the market in the year 1954 and had been growing at an impressible rate. It has its distillery, Amrut Distillery, located in the city of Bangalore, India.
6. Barcelo (Net Price Range: $25- $28)
Ron Barcelo laid the foundation of this brand in the year 1930. It has its headquarters at Santo Domingo in the Dominican Republic. At present this company is being taken care of by the third generation of Barcelo’s. It is distilled and fermented from molasses and has an alcohol content ranging from 37.5% to 40%. This brand is sold in over 50 countries all over the world and is the 4th largest exporter of rum. Although of its huge success since its origin, this brand has seen a decline in sales over the past few years.
5. Havana Club (Net Price Range: $35)
It is the brand of rum having Cuban origin. The Arechabala Family created it in the year 1934. Havana club is sold globally all over the world and has a huge market. In the year 1959, after the Cuban Revolution, this brand was nationalized. The company is presently owned by Pernod Richard who sells it on marketing themes such as “El Ron de Cuba” which means “The Rum of Cuba.” The Rum of Cuba has an alcohol percentage of about 40%. In spite of its huge success in the past, this brand has also seen a slight bit of decline in sales over the past few years.
4. Captain Morgan (Net Price Range: $30)
This brand is named after Sir Henry Morgan. It was introduced by the Seagram Company in the year 1944 is golden colored rum. It originated from the Virgin Islands of the United States. Presently it is manufactured by the huge alcohol company, Diageo. It has an alcohol content ranging from 17.5% to 50%. The sale of Captain Morgan has declined by a miniature percentage in the recent years.
3. Tanduay (Net Price Range: $16- $37)
The brand that originated from the Philippines. It is produced at the Tanduay Distillers which was founded in the year 1854. Tanduay won the Rum Brand Champion in the year 2015. This brand has a global market. The rum comes in brown color with an alcohol percentage of about 40%. INspite of the 3rd most selling rum brand of the world, Tanduay has seen a whopping decline in its sale by about 2.94% in the previous year.
2. Bacardi (Net Price Range: $28)
A private brand founded by Don Facundo Bacardi Masso in the year 1862. Bacardi is a Cuban origin brand which has secured a second place in the best-selling rum brands of the world. It has its headquarters at Hamilton, Bermuda. It is mainly famous for its white rum. Bacardi produces rum with one of the highest alcohol percentages of about 75.5 %. In the previous year, Bacardi experienced a decline in the sale of 4.30%.
1. McDowell’s No. 1 Celebration (Net Price Range: $3- $20)
This Indian origin brand tops the list of the most selling rum brand. It was introduced in the year 1963 by the United Spirits Limited. It is available in two variants – Celebration (dark) and the Caribbean (white) and has an alcohol content of about 42.8%. It is sold in 13 countries. In 2015, it emerged as the top selling brand leaving behind Bacardi.