Brand does make a company unique as compared to others. It sets a company apart. Sometimes, it is a corporation most valuable asset. A strong brand identity mostly drives customer loyalty. The success of some brands has made them world icons recognized by everyone. The following list represents the top ten most powerful brands 2017 based on the dollar value generated by these brands.
List of Top 10 Most Powerful Brands in The World in 2017
It’s hard to determine which brand takes the number one spot out of the top three brands in the article if we use any other criteria other than the value of the brand. Having a brand value of $151.4 Apple is the most powerful brand in 2017. This value is almost twice the value of the second placed brand Google. The Corporation engages in the manufacture, design, and marketing of personal computers, mobile communication devices, portable digital music player and media devices. Having begun its journey in 1976 Apple offers consumers branded products which include iPod, iPad, iPhone and software based operating system. Apple can dominate in the technology industry which is one of the sectors where brand matters.
Despite the brand only being around from 1998, Google is one of the world’s most recognizable brands. The brand value is $82.5 billion ranking second in the list. The corporation focuses primarily on areas which include advertising, search, platforms, operating systems, and hardware products. People can Google anything they want to know in the world and easily find the answers. Different devices enable Google to keep people connected providing all solutions required by the users. It is accessed from almost everywhere. Although there is no huge difference between search results of both Google and Bing, people will still prefer Google because of its brand. It is one of the most preferred search engines.
The brand value of Microsoft is currently at $ 75.2 billion. It also averages gross sales of more than $86.6 billion per each year. Started in 1978 the Microsoft has been able to have a steady rise in the industry. The company operates in the technology and software sector. It is one of the world’s best software manufacturers. Microsoft products include phones, servers, intelligent devices and computing devices operating systems. It also offers productivity applications, business solution applications, video games, desktop and server management tools and online advertising. William Henry Gates III the founder of Microsoft is arguably one of the world’s most powerful men.
Since 1982 Coca-cola has been the soft drinks best-selling brand in the world. Everyone is easily able to recognize their iconic red and white cans. It is one of the most if not the most recognized brand in the beverage industry. The brand has a value of $ 58.5 billion. Coca-cola portfolio of brands does include Fanta, Diet Coke, Coca-cola Zero, Sprite, Minute Maid, Simply, Georgia and Vitaminwater. Europe, Africa, Asia, Latin and South America are some of the regions where Coca-cola operates. Coca-cola is also trying to expand into other areas like Western Africa and the Middle East to increase its brand.
Facebook has a brand value of close to $52.6 billion. Mark Zuckerberg currently the world richest young entrepreneur started it in 2004 as his dream child. Their product range includes Facebook, Messenger, Whatsapp, Oculus, and Instagram. The networking company allows families, friends, and co-workers to communicate with each other. It can keep people connected and at the same time giving advertisers reach. It provides advertisers with a combination of relevance, social context, reach, and engagements which enhance the value of advertiser’s ads. Services provided by Facebook include newsfeed, timeline, messages, lists and mobile apps.
Toyota Company makes a list with a value of $42.1 billion. The company was founded by Kiichiro Toyoda in August 1937. Its headquarters are located in Toyota, Japan. The Corporation engages in the sale and manufacture of motor vehicles and motor vehicle parts. Toyota corporation segment of operation includes Financial Services, Automotive Operations and All Other. It is one of the world’s most trusted automotive brands for its ability to manufacture durable motor vehicles.
The corporation is one of the most powerful brands in technology. It is an information technology company that has a brand value of $41.4 billion. The company was founded in 1911. IBM head office is located in the United States. IBM is behind floppy disk and ATM inventions. Mostly, it is recognized for products like software and hardware in nanotechnology. The five market sectors that IBM operates include business services, technology services, systems and technology, software and global financing. Over the years the corporation has made significant growth.
Whether young or old Disney brand name does bring a smile to many people faces. The company has a brand value of $39.5 billion. The brand was founded by Walter Elias Disney in 1923. Its headquarters are located in Burbank, CA. The Disney brand includes famous theme parks, media networks, Disney parks, interactive media and consumer products. It is certain that the name is easily recognizable all over the world.
One of the worlds’ best-selling brands McDonald’s brand value is $39.1 billion. The company is engaged in providing retail food service. The activities of McDonald’s include operation and franchise of its restaurants globally. A range of food menu offered by the restaurant includes cheeseburger and humbuggers, French flies, fillet, salad, pies, sundaes, and drinks. It has holdings in Latin America, United States, Europe, Middle East, Africa, Canada and Asia Pacific countries. The company headquarters are located in Oak Brook, Illinois.
Number ten on the list is General Electric. It is one of the world’s best-selling electronic companies. It has a brand value of $36.7 billion. The company is best known for its technology and consumer products. It manufactures and develops products generating, transmitting and distributing electricity. Their product range also includes water processing technology, aircraft engine, security technology, and media content, medical imaging technology and consumer goods such as microwaves, washing machines, refrigerators and air conditioners. This brand has been around since 1892. It is one of the oldest brands in the list. Thomas A Edison founded it. The company headquarters are in Fairfield, CT.
These above are the Top 10 Most Powerful Brands in The World 2017. Around the world, these brands have become a major part of people’s lives. Their success indicates that for many years to come, they will continue the domination for global recognition. In setting standards in their various sectors, the companies have been able to rise to the top. They have built their business on providing quality products and meeting their customers’ requirements consistently over a period.